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Teeny tiny bag sold may have big brand problem

While the fashion of today seeks to break barriers, the latest fashion auction sale really takes it to a new scale. In this post we will discuss the problems that will come with the teeny tiny bag.

US based Art Collective MSCHF has recently sold a very teeny tiny bag at auction. The bag is smaller than a grain of salt and needs a microscope to view the bag’s design, with the tiny object measuring 657 x 222 x 700 micrometres.

Teeny Tiny Bag production

The bag is made of resin and was created using 3D printing techniques. The bag is a representation of a small handbag and features designer Louis Vuitton branding.

While the bag was sold for $63,750.00 along with a microscope for viewing purposes at auction, its creator is not a stranger to potential intellectual property battles which may be a much bigger issue in this case.

Teeny Tiny Bag Sold May Have Big Brand Problem In 2023
© Pexels

The creators have confirmed that they have not received permission from Louis Vuitton to put the branding on the bag, and would be looking to be granted ‘forgiveness’ for their move. While no connection to the highly recognisable brand, this may cause an issue long after the bag sale.

As registered trade mark owners, Louis Vuitton have the rights to prevent any other person or business using the same or similar branding to theirs in the same or similar goods and services. Therefore MSCHF may have a trade mark infringement claim coming their way.

This wont be the only one that is a concern for them as they also have issues ongoing with Nike, over a previous product in which they modified Nike trainers by putting blood in them. They also have a current trade mark battle with Vans.

Keep your eyes on the reading room for further updates.

References

Here are some references related to the Teeny tiny bag. Please see them below.

  • MSCHF (Wikipedia.ORG)
  • US (Wikipedia.ORG)
  • Vans (Vans.CO.UK)
  • Louis Vuitton (UK.LouisVuitton.COM)
  • Nike (Nike.COM)

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Picture of Ellis Sweetenham

Ellis Sweetenham

Ellis is a contentious and non-contentious intellectual property (IP) solicitor at Lawdit Solicitors. Ellis also is an the Director and an intellectual property law consultant at Lawdit’s sister company Trademarkroom. Ellis qualified as a solicitor in 2019, and over her qualified years has gained valuable experience in all contentious and non- contentious matters relating to trade marks, copyright, designs and patents. Ellis has represented clients in a variety of matters, including those relating to infringement, licensing, oppositions, cancellations, invalidations, assignment, portfolio management, pre-filing due diligence and registration. This includes matters before the Intellectual Property Enterprise Court, UK Intellectual Property Office, EU Intellectual Property Office and Word Intellectual Property Organisation. In addition to IP matters, Ellis is also experienced in other commercial law matters, including music law, defamation, data protection, civil litigation and commercial disputes. Ellis has built a reputation for being detail-focused and thorough, always available to provide clients with the highest level of client care. Ellis acts with the highest level of professionalism to ensure that her clients are well informed and their best interests are at the centre of all advice given and action taken. Ellis is a regular on the Lawdit Solicitors Mark Wing Podcast, and has written many legal articles, both for Lawdit and Trademarkroom’s reading room, as well as for external IP publications. Ellis is based in our Isle of Wight office.