The long-awaited video service provided by Facebook is now available outside of the US.
Tipped as a potentially dangerous rival for GoogleÂs YouTube, Facebook Watch is a video streaming service, containing a wide range of content including videos from established brands and new content creators.
A unique feature of Watch is the ability for users to save clips to their news feed to allow quick access. Also, you can connect with others to watch content together but from different places.
Another key feature, which pits it up against YouTube in respect of attracting creators is allowance for them to insert advertising in their videos.
This feature has now opened up to more creators in the UK, US, Ireland, Australia and New Zealand where as previously it was only available for a select view.
There are still requirements creators have to comply with however, as they must:
- have created videos lasting longer than three minutes
- have attracted more than 30,000 viewers who stayed for more than one minute when watching the content over the past two months
- have more than 10,000 followers
- be located in one of the countries where the ad break facility is available
The revenue split will be 55% to creators and 45% to Facebook. This is at the same level as YouTube.
In respect of content, Facebook has managed to attract some famous faces, including Bear Grylls and Jada Pinkett Smith.
It will be interesting to see how this takes off, and whether it will have any effect on YouTubeÂs dominating presence in the industry in respect of video streaming.