Hotel ChocolatÂs co-founder Angus Thirlwell ÂIÂm peeling myself off the wall in terms of emotion because itÂs one of the first products I designed…theyÂre running adverts like itÂs some amazing piece of creativity and you just think: ÂHang on, this is a complete rip-off. ItÂs got to stop. WeÂre hoping that theyÂll do the right thing, he said but also warned that Hotel Chocolat has not ruled out legal action”. Hotel Choclate may well face difficulties if it did bring legal action.Â
You only have to walk in to any Aldi or Lidl and see how they copycat with inpunity Â
but they seem to learn to live with each other. Contrast this with Puffin biscuits case, where a successful action was brought against Asda for selling chocolate biscuits under the name “Puffin” and in very similar packaging to that in which the claimant sold its “Penguin” biscuits [1997] R.P.C. 513