Copycat chocolate wars

Hotel Chocolat’s co-founder Angus Thirlwell “I’m peeling myself off the wall in terms of emotion because it’s one of the first products I designed…they’re running adverts like it’s some amazing piece of creativity and you just think: ‘Hang on, this is a complete rip-off.’ It’s got to stop. We’re hoping that they’ll do the right thing,” he said but also warned that Hotel Chocolat has not ruled out legal action”. Hotel Choclate may well face difficulties if it did bring legal action.Â

You only have to walk in to any Aldi or Lidl and see how they copycat with inpunity Â

but they seem to learn to live with each other. Contrast this with Puffin biscuits case, where a successful action was brought against Asda for selling chocolate biscuits under the name “Puffin” and in very similar packaging to that in which the claimant sold its “Penguin” biscuits [1997] R.P.C. 513

share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Recent Articles

How are NFT’s regulated in the UK?

The Financial Conduct Authority (FCA) has not yet provided guidance on NFT’s specifically with regards to regulation in the United Kingdom (UK). However, the FCA

What is an NFT and why create one?

NFT stands for non-fungible token. Non-fungible essentially means the token is unique and cannot be replaced with another. For example, a Bitcoin is fungible, so,