WWE files US trade mark application ahead of WrestleMania 38 event

WWE = World Wrestling Entertainment is an American Professional Wrestling Entertainment Company, who has branched out into other sports including American Football. Founded in 1979 in the US state of Massachusetts, its revenue is estimated to be around $1.1billion. 

WWE are the organisers for WrestleMania, a live annual wrestling event between mid-March and mid-April, which is the world’s largest professional wrestling promotion event. The company has held 37 of these events, with their 38th taking place this weekend. With this in mind, WWE have already begun their Intellectual Property preparations ready for the night. 

On the 24th of March, the company filed to trade mark ‘Kiana James’, a recently announced new recruit of WWE, who is a former dancer and cheerleader before training in professional wrestling. James previously wrestled under the name Xtina Kay within her appearances in AEW (All Elite Wrestling), an American professional wrestling promotion company based in Florida. 

All Elite Wrestling, commonly shortened to AEW, is an American professional wrestling promotion based in Jacksonville, Florida.

On the 28th of March, WWE filed two trade marks with the United States Patent and Trade mark office, which were entered onto the trade mark database on the 31st of March. 

One of the marks applied for is the lettering ‘RKO’, made famous by WWE wrestler Randy Orton as both his initials (Randy Keith Orton) and his renowned knockout wrestling move. It comes as no surprise that the company has decided to protect the lettering due to its familiarity to wrestling fans over the globe. 

‘RKO’s application was filed under the International Class 28, which includes goods such as toys, namely action figures and accessories for them, toy wrestling rings and playsets, toy vehicles, board games, playing cards, toy belts and many more.

The second mark that has been applied for is ‘Sloane Jacobs’; the nickname for WWE wrestler Amelia Herr, who was signed two weeks ago by the company. She has previously wrestled under the name ‘Notorious Mimi’ but seems to have opted for quite the name change.

This application has been filed under the International Class 41, which includes services such as wrestling exhibitions, performances by a professional wrestler, wrestling news and other entertainment services. If you would like any assistance with filing a trade mark, or have any questions regarding the information in this article, please do not hesitate to get in contact with the team at Lawdit today

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