Michael Coyle Solicitor Advocate, founder of Lawdit Solicitors and Trade Mark guru explains why it is important.
Three reasons why we should buy local!
- Environmental – It is good for the environment! Researchers in the US found that the average distance a piece of produce travels is 1500 miles. How often have you seen mange tout from Guatemala? What is wrong with Godshill?
- Educational – It is important we recognise the origins of our food for example almost a third of UK primary pupils thought cheese is made from plants whilst nearly one in 10 secondary pupils thought that tomatoes grow under the ground, according to the poll for the British Nutrition Foundation (BNF).
- Commercial – Spread the wealth. Support local business, support local economies helps employment and farming.
Examples of a Certification Trade marks
One way in which the island could develop and strengthen the buy island campaign is to file a certification trade mark along the lines of Fairtrade or Woolmark.
I do like a certification mark as its aim is to promote certainty, that is consumers will always associate food or drink that originates from the island provided that it complies with a regulated criteria which all producers must adhere.
With the uncertainty over the world’s economy never looking so uncertain, surely its time we looked inward and started to support the island and do all we can to ensure it remains the best place to live and work!