US Olympic Committee take on Prime Drinks over latest special edition

Categories: America, Disputes, Intellectual Property, Trade marks, Trademark Disputes, Trademark Infringement

Ellis Sweetenham
July 22, 2024

The US Olympic and Paralympic Committee has filed a trade mark infringement claim against Prime Drinks for including Olympic related imagery and phrases on latest edition without permission.

Prime, owned by YouTuber giants KSI and Logan Paul, have released a new version of their viral drink in collaboration with the basketball star and three-time Olympic gold medallist Kevin Durant.

The Committee is in control of the US Olympics departments for each sport who control the USA’s involvement in each Olympic games. As part of this role, the Committee own all the trade marks protecting the names and logos for each sporting department, and any logos relating to the upcoming games.

It is the Committee’s position that the labelling and the marketing for the drink is in breach of their registered trade marks. The claim filed notes that a cease and desist letter was sent before the claim was filed, but such was ignored by Prime and their marketing did not change.

The claim states that the Committee is concerned that the public may be misled into believing that Prime has been endorsed by the Committee, as they have done with other beverage brands.

There has been no comment by Prime in reaction to the claim or any indication as to whether they will fight it. With the Olympics only a matter of days away, the Committee will want to put a lid of this matter as quickly as possible.

share this Article

Recent Articles

Small Claims: Solicitors vs. McKenzie Friends vs. Self-Representation

Key Takeaways for Busy Business Owners Traffic-light snapshot: Green (self-representation often fine): clear unpaid invoices, simple supply disputes, one-off consumer-style problems with good paperwork. Amber

Recognising When You Need Breach of Contract Solicitors

Key Takeaways Recognising the Early Warning Signs Contracts rarely fall apart overnight. Problems usually creep in slowly, then snowball. Spotting those early signs gives you

Strategic Trademark Registration Help for UK Brand Partnerships

Key Takeaways for Brand Partnerships Turn Brand Collaborations Into Protected Assets Brand partnerships in the UK are everywhere now, from limited-edition drops to long-term co-branding

Written By:

Ellis Sweetenham

Ellis is a contentious and non-contentious intellectual property (IP) solicitor at Lawdit Solicitors. Ellis also is an the Director and an intellectual property law consultant at Lawdit’s sister company Trademarkroom. Ellis qualified as a solicitor in 2019, and over her qualified years has gained valuable experience in all contentious and non- contentious matters relating to trade marks, copyright, designs and patents. Ellis has represented clients in a variety of matters, including those relating to infringement, licensing, oppositions, cancellations, invalidations, assignment, portfolio management, pre-filing due diligence and registration. This includes matters before the Intellectual Property Enterprise Court, UK Intellectual Property Office, EU Intellectual Property Office and Word Intellectual Property Organisation. In addition to IP matters, Ellis is also experienced in other commercial law matters, including music law, defamation, data protection, civil litigation and commercial disputes. Ellis has built a reputation for being detail-focused and thorough, always available to provide clients with the highest level of client care. Ellis acts with the highest level of professionalism to ensure that her clients are well informed and their best interests are at the centre of all advice given and action taken. Ellis is a regular on the Lawdit Solicitors Mark Wing Podcast, and has written many legal articles, both for Lawdit and Trademarkroom’s reading room, as well as for external IP publications. Ellis is based in our Isle of Wight office.