The Consumer Protection from Unfair Trading Regulations 2008 (the Regulations) implement the Unfair Commercial Practices Directive (2005/29/EC) (UCPD) which was adopted on 11 May 2005.
Harmonises unfair trading laws in all EU member states, to eliminate the obstacles to the functioning of the single market created by the lack of uniformity. To do this, it establishes a single regulatory framework to govern unfair commercial practices.
Introduces a general prohibition on traders treating consumers unfairly. It requires businesses not to mislead consumers through acts or omissions or subject them to aggressive commercial practices. This, in effect, acts as safety net for consumers.
You can view the full text of The Consumer Protection from Unfair Trading Regulations 2008 on the Office of Public Sector Information (OPSI) website.