UK Drinks Group Diaego Wins Trade Mark Battle Against Mexcor

UK drinks group Diaego have won a trade mark battle against Mexcor- a Canadian Whisky rival.

In February 2013 Diaego’s US unit launched legal proceedings against Texan based Mexcor maker of Crown Royal Canadian Whisky. Diaego alleged that by using ‘Crown’ or ‘Crown Club’ on its products Mexcior was attempting to mislead consumers. Mexcor was accused of trade mark infringement and Diaego claimed that the Crown Club Whisky range had copied its registered trademark and distinctive velvet purple bag packaging of the well known Canadian whisky.


This week in a verdict reached by the Federal Texan Court, the jury agreed with Diaego and awarded the company damages. Further Mexcor will also have to change the name and packaging of some of its whisky products.


Nicole D’Amato, Diaego’s North America director and senior counsel for intellectual property, said: “we are pleased that the jury agreed with us that Mexcor has been confusing our consumers and diluting the strength of our Crown Royal brand and that they will have to change their name and packaging. We are also gratified that the jury has backed up their verdict by awarding damages to Diaego. We take the protection of our brands and intellectual property extremely seriously and will work diligently to protect them”.


Written by Fozia Cheychi -Â A Work Experience StudentÂ

share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Recent Articles