The Information CommissionerÂs Office (ICO) will start fining company bosses as much as Â£500,000.00 from spring 2017 if they do not act in accordance with the Privacy and Electronic Communications Regulations.
Directors of firms could previously evade liability as only businesses were subjected to fines pertaining to nuisance calls. Many businesses declare bankruptcy and open up their establishment under a different name in order to avoid paying nuisance call penalties. The Government has consequently decided to address this lacuna and has furnished the ICO with powers to hold company directors directly responsible.
This new stratagem is just one of many measures that the Government has launched to tackle the aforementioned issue. Other gambits include obliging companies to exhibit their caller ID and working with Trading Standards to ensure there are call blocking apparatuses for vulnerable members of society. The Government also wants to increase the personal data protection that it affords UK citizens.
Matt Hancock, the Minister of State for Digital and Culture articulated the following:
ÂNuisance callers are a blight on society, causing significant distress to elderly and vulnerable people. We have been clear that we will not stand for this continued harassment, and this latest amendment to the law will strike another blow to those businesses and company bosses responsible.Â