Like another artists in recent years, Tina Turner has become the latest star to sell her music rights.
Rights in music are an asset and with some like Tina Turner who has some massive hits which are still regularly played today, the value of such rights can be massive.
The 81-year-old star agreed a deal with music publishing company BMG which included the sale of the rights to use Turner’s name, image and likeness in respect of sponsorships and marketing.
While the details of how much the rights were purchased for hasn’t been officially confirmed, it is rumoured that Turner received around $50 million in the deal.
This is a step that many stars have had to take in recent times, especially in the last 2 years after many could not play any live shows due to the Covid pandemic.
It will be interesting to see if such a move becomes more and more common.
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