Taylor Swift. Arguably one of the biggest country-turned-pop sensations of this generation, has previously faced issues regarding the naming of her albums; having been forced to change her previous album’s name from The Folklore to Folklore, following confrontation from a small fashion label of the same name.
It seems, though, she has had no success as of yet, after being hit with another lawsuit, for her newest album release: Evermore, for trademark infringement by the owners of Evermore Park in Pleasant Grove, Utah.
The singer-songwriter, 31, is being sued for $2million (£1.47m), plus additional damages and costs following a claim that the park’s online presence and google search engine results have been negatively affected as a result of the pop star’s newest release.
Evermore Park, Utah, is home to a fantasy world, boasting characters and themes of heroes, warriors, royalty, elves, goblins and dragons; quite a stretch from Swift’s pop-folk album. While terming their visitors ‘World Walkers’, the mystical theme park seems to have cast a spell of expense onto Swift and her legal team.
The Utah based park claims that her fans, termed ‘swifties’, have been questioning the park’s same-name reasoning, assuming it is due to a possible collaboration with Swift, taking no regard to Evermore Park’s earlier timestamp and existence. The owner of Evermore Park is also claiming that the new album name is infringing on their marketing and merchandise, following the release of Swift’s album’s merchandise displaying the same name.
Having taken only five months between releases, it seems that no timeframe would have prepared Swift for the infringement claims she would face with the release of her new music.
While Evermore theme park continues on with the fairytale experience, it seems that Swift’s representatives were accepting nothing. While defending Swift, they clearly, yet indirectly, communicated with the park, suggesting that their claim against the star was ‘baseless…frivolous and irresponsible’. Furthering their out-of-court defence by suggesting that the theme park’s ‘small dragon eggs, guild patches and a small dragon mount’ were not similar to ‘Ms Swift’s music and her related products’, and that ‘it is inconceivable that there is any likelihood of confusion’ between the two.
Having rejected the ‘baseless’ lawsuit, Swift has gone on to sell over 1 million copies of her newest pop-folk album since its release in mid-December, being her third album in 16 months to reach the milestone. The 17-track deluxe album has reached No.1 on the billboard music platform since refusing to concede to the infringement claims by the Evermore Theme Park, with fans, no-doubt, eagerly awaiting her next release.