Taking your fashion brand online- e-shop advice

It has never been a better time to make the digital switch, allowing your customers to access for fashion from the comfort of their homes.

Instant access is the key to internet shopping’s success.

The move to an e-shop however is not a simple task.

There is a number of rules that you need to comply with, some that apply to a physical shop but many specific to trading online that you may not be aware of and therefore need to be clear about.

There are a number of minimum requirements of the information you need to supply to your customers. This should be your starting point and ensure that all this information is available for your customers.

These include:

  • Full identification and contact details of you as the seller, including VAT number and e-mail.
  • Full terms and conditions relating to use of the website and the sale of goods online to ensure that the customer is clear on what will happen or can happen
  • A description of the goods or services being sold, including the sizing options. It is important to ensure that images, descriptions and references to the branded fashion products are accurate.
  • Information about the transaction such as price, details of the ordering process and related costs, information about delivery, dispatch and return of goods, the policy regarding substitutions, withdrawal and cancellation rights.
  • Cookie information and why they are being used. It also needs to be clear how they will affect the customer and their future internet use.

There are many templates available to you for most of the requirements above that will allow you include the basics. You do need to ensure that the templates are personalised for your business and your consumers.

The requirement to include the above information comes from the Electronic Commerce (EC Directive) Regulations 2002. If you do not comply with these, the consumer will be entitled to be compensated from you. This was supplemented by Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

In addition, the Alternative Dispute Resolution for Consumer Disputes (Competent Authorities and Information) Regulations 2015 states that an online trader needs to express to its consumers what alternative dispute resolutions methods its obliged to use if a dispute is to arise between them and another in their capacity as an online trader



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