The UK Intellectual Property Office has partially granted SwatchÂs opposition to AppleÂs trade mark application for ÂiWatchÂ.
In 2014, Apple filed a trade mark application in the UK for iWatch which covered computer software security devices monitors and monitoring devices cameras computers computer hardware computer peripherals wireless communication devices radios audio and video devices global positioning system devices accessories, parts, components, and cases for all of those goods.
The Opposition was based on the ground that the trade mark Apple was seeking would cover an identical or similar product to iSwatch, a smart watch manufactured by Swatch.
Swatch opposed AppleÂs application with the claim that AppleÂs mark is similar and likely to create confusion among the public.
Apple had then opposed the claims made by Swatch, stating that it already has a Âreputation of a family of 23 marks with the prefix ÂiÂÂ, which would mean that the public would associate iWatch with Apple and therefore not confuse it with the opponentÂs mark.
The Opposition by Swatch was held to be partially successful for all the goods except for computer software security devices computer peripherals, parts, components and cases for all the goods.
AppleÂs trade mark application will now become registered for the goods that Swatch could not prove caused confusion among the public.
This was one of the first Apple products in recent years not to include the ÂiÂ prefix and this Opposition was the reason for the change to ÂApple WatchÂ. Fortunately for Apple, it has not affected sales and continues to be the best selling smart watch brand.Â