Still and sparkling wines produced in Sussex have joined the likes of Prosecco, and Champagne after receiving a protected designation of origin (DPO), also known as a geographical indication (GI).
Food, drink and agricultural products with a geographical connection, or those products that are produced using traditional methods can be registered and protected as intellectual property. The protection guarantees the products origin, reputation, characteristics, or authenticity. It protects the products name from misuse or imitation.
Importantly, a GI is not owned by a business or individual. Once registered, any producer can make and sell a product using the protected name, provided that they follow the product’s specification and are verified to do so. This is different to a trade mark which is owned by the individual or business that registered the brand for protection.
For example, for a product to be called Champagne, it must be produced using a specified method which includes the use of specific grapes grown in the Champagne region of France. Similar specifications apply to Prosecco which is produced in Italy and now Sussex wines with its protection in the United Kingdom registered on 05 July 2022.
Sussex wines award of a DPO will most likely drive its success even further and consumers will now be able to enjoy a glass or two confidently knowing its origin.
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