Making trade mark applications prevents any company from copying a businesses ideas in marketing and advertising.
It said that applications for trademarks on common words could be made where they were linked to a company through “use or association”.
Other companies have secured trademarks on phrases used in the marketing material. McDonald’s has trademarked the phrase “i’m lovin’ it”, while Nestle has done the same for “Have a Break” for its Kit Kat biscuits.
it is important to protect a business’ identity as consumers will assosciate a brand/phrase with a particular company. Protecting the use of certain speech is a powerful thing to be able to do, and can only be done through trade marking so successful firms can protect their business.
Lawdit Solictors provides a full trade mark registration service from clearance searches, applications, watch services and enforcement services.