Somerset based cheesemaker- Wyke Farms, wins first social media trademark protection.

Wyke Farm’s a Somerset based cheesemaker has successfully registered a trademark for its ‘Free Cheese Friday’ social media campaign. The #FreeCheeseFriday online campaign that has been running for four years is a weekly competition for Wyke Farms’ twitter and facebook fans. In order to enter the competition to win a selection of Wyke Farms products, fans are required to either retweet the relevant post on twitter or like a post on facebook. The company has 47,000 followers across both its twitter and facebook accounts and the competition attracts in excess of 25,000 entries each month.
Wyke Farms’ managing director, Rich Clothier, told The telegraph, “We’re an independent business from Somerset. Every day is a David and Goliath battle with the big companies we use social media to level up the playing field. Social media can be the stone slay the Goliath.
The huge popularity of the Free Cheese campaign has now enabled Wyke Farms to register ‘Free Cheese Friday’ as a trademark with the UK Intellectual Property Office on the basis that the mark is distinctive and that a considerable proportion of that use is as a hashtag that has been used for a number of years.
This is clearly an important development and as such brand owners should take steps to review their own social media phrases and hashtags and further should consider protecting them.
Lawdit Solicitors can assist with all aspects of trademark registrations.

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Written by Fozia Cheych, a work experience studentÂ

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