Wyke FarmÂs a Somerset based cheesemaker has successfully registered a trademark for its ÂFree Cheese FridayÂ social media campaign. The #FreeCheeseFriday online campaign that has been running for four years is a weekly competition for Wyke FarmsÂ twitter and facebook fans. In order to enter the competition to win a selection of Wyke Farms products, fans are required to either retweet the relevant post on twitter or like a post on facebook. The company has 47,000 followers across both its twitter and facebook accounts and the competition attracts in excess of 25,000 entries each month.
Wyke FarmsÂ managing director, Rich Clothier, told The telegraph, ÂWeÂre an independent business from Somerset. Every day is a David and Goliath battle with the big companies we use social media to level up the playing field. Social media can be the stone slay the Goliath.
The huge popularity of the Free Cheese campaign has now enabled Wyke Farms to register ÂFree Cheese FridayÂ as a trademark with the UK Intellectual Property Office on the basis that the mark is distinctive and that a considerable proportion of that use is as a hashtag that has been used for a number of years.
This is clearly an important development and as such brand owners should take steps to review their own social media phrases and hashtags and further should consider protecting them.
Lawdit Solicitors can assist with all aspects of trademark registrations.
Written by Fozia Cheych, a work experience studentÂ