Social Media Guidelines

These guidelines apply when using social media for marketing, public relations, corporate communications, recruiting activities or when someone is acting as an ambassador for your business. Undertake the following guideline policies to ensure your team are social media savvy.

Speak knowledgably

Your level of expertise should be reflected in your online postings and the postings should be limited to your area of knowledge. The context and what others have said should be reviewed to ensure that you contribute in an appropriate manner. Where possible and appropriate, please try to review colleagues’ postings. This should ensure that you are building and maximising your online presence.

Be engaging and interactive

Please write in first person. If you feel comfortable, share information that others would find interesting in order to increase appeal to others. Please identify your connection with the company and your role within the company when blogging or posting about the company. We are aiming to create a dialogue to learn from others who are doing similar things.

Adding value

Before posting, please identify the value of your contribution. This could be solving problems or answering questions for customers or peers. Doing so adds to a sense of community around the company and improves the company’s image.

Respond to your mistakes quickly

If you have made a mistake in your post, act quickly to fix it. The credibility of a company is judged by the accuracy and willingness to recognise and fix mistakes. If modifying a post, be upfront about it.

Do not be argumentative

Being argumentative will not only look bad for the company but also for yourself. If you choose to disagree, you must remain respectful and objective. If speaking negatively about a competitor; stick to the facts in order to make your point.

Be respectful

Do not post anything that may be offensive to others. Please bear in mind that talk of religion, culture or politics can easily offend others.

Respect and comply with the terms of the sites you visit

Please ensure that you have reviewed the terms and conditions of the social media sites you use. For example, Facebook’s terms of use prohibit businesses from administering promotions through Facebook without prior written consent from Facebook.

Consequences of failure to observe these guidelines

Failure to follow these guidelines, particularly if your actions could expose the company to liability, will be subject to the appropriate disciplinary procedures. In extremely serious cases, this could result in the termination of your employment at the company.

Please speak to the Director for clarification if you are unsure as to whether or not your planned actions may be in breach of any of these guidelines.

If you’d like to know more about this article please send an email to Michael Coyle quoting the article title and any questions you might have, alternatively call the office number on 02380 235 979 or send an enquiry through our contact form.

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