These guidelines apply when using social media for marketing, public relations, corporate communications, recruiting activities or when someone is acting as an ambassador for your business. Undertake the following guideline policies to ensure your team are social media savvy.
Your level of expertise should be reflected in your online postings and the postings should be limited to your area of knowledge. The context and what others have said should be reviewed to ensure that you contribute in an appropriate manner. Where possible and appropriate, please try to review colleagues’ postings. This should ensure that you are building and maximising your online presence.
Be engaging and interactive
Please write in first person. If you feel comfortable, share information that others would find interesting in order to increase appeal to others. Please identify your connection with the company and your role within the company when blogging or posting about the company. We are aiming to create a dialogue to learn from others who are doing similar things.
Before posting, please identify the value of your contribution. This could be solving problems or answering questions for customers or peers. Doing so adds to a sense of community around the company and improves the company’s image.
Respond to your mistakes quickly
If you have made a mistake in your post, act quickly to fix it. The credibility of a company is judged by the accuracy and willingness to recognise and fix mistakes. If modifying a post, be upfront about it.
Do not be argumentative
Being argumentative will not only look bad for the company but also for yourself. If you choose to disagree, you must remain respectful and objective. If speaking negatively about a competitor; stick to the facts in order to make your point.
Do not post anything that may be offensive to others. Please bear in mind that talk of religion, culture or politics can easily offend others.
Respect and comply with the terms of the sites you visit
Consequences of failure to observe these guidelines
Failure to follow these guidelines, particularly if your actions could expose the company to liability, will be subject to the appropriate disciplinary procedures. In extremely serious cases, this could result in the termination of your employment at the company.
Please speak to the Director for clarification if you are unsure as to whether or not your planned actions may be in breach of any of these guidelines.