Rihanna’s Savage X Fenty in trade mark infringement dispute with ‘Adore Me’ Lingerie

Rihanna’s lingerie company ‘Savage X Fenty’ (‘Fenty’) has landed itself in hot water again for trade mark infringement, this time with another lingerie company called ‘Adore Me’.

In the suit filed earlier this week by lingerie and swimwear retailer ‘Adore Me’, it is claimed that Fenty’s use of its tagline ‘Adore us’ constitutes to trade mark infringement as it is likely to cause confusion amongst consumers.

Retailer ‘Adore Me’ first obtained trade mark protection in the US in 2012 registered under goods such as “lingerie, sleepwear, activewear, legwear, loungewear, and swimwear products” and has since registered another word mark under different classes of goods (suitcases and keychains).

Adore Me claim to have sent Fenty a cease and desist letter earlier this month which they are yet to receive a response and are said to be seeking relief by way of damages and a permanent injunction to prevent Fenty from using the ‘Adore us’ tagline on its products and marketing in future.

Fenty/ Rihanna’s legal team are yet to publicly comment on the dispute.

If you any questions relating to this article, or you have recently discovered someone else infringing your mark, contact Lawdit Solicitors today.

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