The Police Intellectual Property Crime Unit (PIPCU) is being funded by the Department for Business, Innovation and Skills and run by the City of London Police. It has recently sought to crack down on various illegal websites selling fake goods including well-known fashion brands such as Gucci, Burberry, Chanel, Tiffany & Co and many others, advertising a wide range of shoes, clothes, sunglasses, handbags and jewellery.
However, the goods on those websites were actually very cheap imitations.
The action taken by PIPCU was part of Operation Ashiko, an initiative in partnership with a number of brands, brand protection organisations and internet registries to disrupt websites selling counterfeit goods to unsuspecting customers.
PIPCU is warning consumers to be aware of the risks of buying fake goods online. Counterfeits are often bad quality and can be potentially dangerous. The websites themselves can also be unsafe; they more often than not contain harmful viruses and malware and your personal information is also at risk of being compromised.
So watch out the next time when you do your online shopping. In case you have unknowingly bought fake items, you can make a report to the Action Fraud section on 0300 123 2040 or If you suspect someone is selling imitations you can report it anonymously to Crimestoppers at on 0800 555 111.
Protect yourself! Protect others!