The Community trade mark (ÂCTMÂ) was introduced in 1996. Today, a CTM provides protection across the 28 Member States of the European Union. Since its introduction, it has proved to be an extremely cost-effective means of securing protection for brands across Europe.
Since its introduction, however, there have not been any major revisions to the CTM system. But, that is about to change as a package of reforms has now been approved by the European UnionÂs legislative institutions with the aim of bringing the CTM system up to date given the developments in both the intellectual property and commercial landscape.
Now that the reforms have been approved, the primary changes to the CTM system will come into force on 23 March 2016. The primary changes to the national systems will come into force by 14 January 2019.
Under the reforms, there will be a number of name changes and adjustments to the official fees payable under the CTM system:-
Â The CTM is to be renamed the ÂEuropean Union trade markÂ. In addition, the name of the registry which is responsible for administering the CTM (currently ÂThe Office for Harmonisation in the Internal MarketÂ) will be changed to the ÂEuropean Union Intellectual Property OfficeÂ.
These name changes will make the European trade mark system more readily accessible and understandable. However, the adoption of the name ÂEuropean Union Intellectual Property OfficeÂ has been criticised as the registry will not be responsible for all types of intellectual property (such as patents) as it will only administer the trade mark and design system.
At present, the official fee for filing a CTM is Â900 if the application is filed electronically in up to 3 classes. Protection in additional classes is then calculated on a per-class basis. Similarly, the official fee to renew a CTM is Â1,350 in up to 3 classes if the renewal is filed online, with additional fees being incurred for the renewal of any further classes.
Given this Â3 for the price of 1Â fee structure, the majority of applications and renewals are filed in 3 classes, even if the mark is not used in all classes. Downstream, this clutter on the register creates additional cost for brand owners as it can increase the difficulty of obtaining protection for new marks. Under the new system, the structure for official fees will be changed so that they are payable on a per-class basis.
The revised cost for a European Union trade mark will be (if filed electronically):
- Â850 in 1 class
- Â900 in 2 classes and
- Â1,050 in 3 classes.
Given these changes, there will be a marginal reduction of Â50 for single class applications filed electronically, otherwise applications which are filed in more than 1 class will be the same or more expensive under the new system. Individuals and businesses that are considering filing applications in 3 or more classes this year, it may be worthwhile bringing forward the filing date to avoid paying the increased fees.
The revised costs for renewing a European trade mark will be:
- Â850 for 1 class
- Â900 for 2 classes and
- Â1,050 for 3 classes.
The changes represent an overall reduction of 22% for renewing a mark in three classes. The reduction will be welcomed by brand owners. Moreover, it further increases the cost-savings that can be generated by claiming seniority from national registrations (that is, when national registration in Europe are subsumed into a Community registration for the same mark and specification, thereby allowing the national registration to lapse to save renewal costs). It is also worth noting that renewal fees will now be due by the expiry date of the registration, as opposed to the end of the calendar month in which the mark falls due for renewal.
Many other official fees are also being reduced under the new system, including filing an opposition (from Â350 to Â320), filing a revocation or invalidity action (from Â700 to Â630) and filing an appeal (from Â750 to Â720).