Microsoft is ready to abandon new ‘Dataflex’ brand, as it faces trade mark difficulties.

Some trade mark issues appear to have arisen, just ahead of Microsoft’s public preview. It was announced, in July, that Microsoft are expanding their brand portfolio, by adding Dataflex to their platform. The latter was set to be the new brand for Microsoft’s Common Data Service (CDS). However, an issue arose when a separate company, under the name of Data Access Worldwide, announced they already had possession of the Dataflex trade mark.

Data Access has a number of trade marks registered in the U.S. for its “DATAFLEX” software. The company commented on the matter and insisted to be “totally surprised” by Microsoft’s use of their trade mark. This comes as Data Access sued Microsoft in July, for trade mark violation, in relation to this matter. Now if one tries to access Microsoft’s Dataflex page, they will be presented with a 404 error, insinuating the web page is no longer available.

The overall aim in Microsoft’s Dataflex/CDS was to give Teams developers a simple app-development guide, inside the Teams platform. Microsoft have since spoken out on the matter, and it seems this obstacle will not stand in the way of their goal, as they will replace the name and hope to share it “in the coming weeks”. Currently, there is ongoing, pending litigation between the two parties.

Be sure to keep an eye out on our reading room for any further updates on the above topic. In the meantime, if you have any questions regarding any other matter, please do not hesitate to get in touch with the Lawdit team today.

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