In an attempt to put a stop to counterfeiters, some of the worldÂs most recognisable brands have written a collective letter to the President of the European Commission.
The letter was sent by the European Brand Association, whose members include Adidas, Apple Chanel, Christian Dior, Nike and Coca Cola.
Later tweeted by the EBA, the letter was originally sent directly to Jean-Claude Juncker, president of the European Commission and urged him to take advantage of the upcoming revision of the IP Rights Enforcement Directive and revolutionise the existing rules in relation to tackling counterfeiting.
The Brand Association put a big emphasis on the effect of counterfeiting in their letter, stating that it is a major obstacle in the creation of a safe environment for businesses and consumers. The lack of restriction for counterfeit goods can be a big health and safety risk as well as completely undermining genuine businesses and brands.
The letter finished with an urge to the President to ensure that the amendments made to the Directive reflect the need to prevent counterfeiters taking further advantage of the businesses and consumers.
This is another step by businesses to reduce the rising level of counterfeit goods across the EU.
Time will tell if this letter has much impact.
For more information on how you personally can fight against copycats, get in touch with Lawdit Solicitors today.