It may surprise many to learn that some seemingly competing brands are actually all owned by the same company.
Already arguably the biggest luxury goods company, LVMH owns Louis Vuitton, Christian Dior, Givenchy, as well as other product brands such as Dom Pérignon and Sephora.
With such a grip on the market, you may think they would stop with the 75 brands they have, but you would be wrong.
LVMH have this week purchased the jewellery company Tiffany and Co for a snip at £12.5 Billion.
Adding to their collection of big names, Tiffany is recognised worldwide for its unique blue packaging and high-quality jewellery. The brand is extremely well known, with a lot of time and effort being put in over the years to create such recognition as a quality brand.
Owner of LVMH, Bernard Arnault has commented on the purchase and has assured customers that the brand will receive the same dedication as his other brands, and it will boom.
It has been reported that Tiffany and Co were on the decline before this deal and it will be interesting to see how this changes.