The Mail on Sunday (so it must be true) reported that a similar brand exists and could have sued for trade mark infringement for infringing its trade mark without its consent. Do your searches team!
http://www.dailymail.co.uk/news/article-2845710/Apprentice-collared-Big-Dawg-blunder-BBC-left-red-faced-dreaming-new-energy-drink-exists.html
It seems that the European Union Intellectual Property Office have accepted the filing of a logo trade mark by the new European Super League (the
Patents are one of four main areas of Intellectual Property; also including Trade marks, Copyrights and Designs. It is crucial to understand the differences between
Activision’s Call of Duty ‘Warzone’ is one of the most popular gaming titles to have ever been made, attracting new players every day. However, game
Alex Cherrie has just lost a legal battle against Sky, after he generated thousands of pounds by providing hyperlinks to Sky TV shows on YouTube
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