Kylie Jenner has tried to follow in other celebrities’ footsteps and register her daughter Stormi’s name as a trade mark, but has been blocked.
The application for ‘Stormi World’ was filed in respect of Kylie’s ever growing make up business however this was blocked by ‘Stormi Couture’ who are a clothing company based in New Orleans.
The New Orleans company is claiming that the new application filed by Jenner is too similar to their existing brand registration and therefore cannot be registered.
It is interesting to note that the ‘Stormi Couture’ application was filed in 2018, just after Jenner’s baby daughter was born.
Therefore, there is an argument that the earlier application was filed in bad faith, however this is something that will be considered at a later date.
It will be interesting to see if this goes to a public fight or if it is settled behind closed doors. A stumbling block in Kylie’s trade mark spree, will this put an end to her intellectual property crusade – watch this space.