Steve Jobs and Steve WozniakÂs Atari, the company behind popular video games for a number of generations, is suing Nestle for copying their game, Breakout, in their Kit Kat advert. They filed the suit in San Francisco court on Thursday August 17th. Nestle have acknowledged the case, but remain certain they are in the right.
Breakout was released in 1970 and has remained in numerous generationsÂ hearts ever since. It is a successor to ÂPongÂ, another classic video game. Atari claim Nestle have used every aspect of their historic game, from the name, to the whole design. Nestle named the advert ÂKit Kat: BreakoutÂ. Atari claim the imitation is ÂblatantÂ, and Kit Kat have stolen the whole game, but replaced the bricks with Kit Kats.
The advert features an array of people sitting on a sofa playing a video game together. On their screen, Kit Kats line the top, and a bounce pad moves from side to side at the bottom, while a small ball is used to ÂdestroyÂ the Kit Kats.
Although the ad is no longer running, Atari are determined to make Kit Kat pay for this allegedly blatant move to re-engage audiences interest in a classic and popular game, through copyright infringement of the name, design and essence of Breakout.Â