The reality star has just received a cease and desist letter after her attempt to trade mark ‘SKKN’ as a new brand name for KKW Beauty. After it was announced that Kim was divorcing Kanye West, it became apparent that a rebrand was necessary for her beauty line, as to exclude the last name ‘West’.
Nevertheless, the trade mark encountered difficulty after Beauty Concepts LLC, run by Cyndie Lunsford, announced it had ownership over the SKKN+ trade mark for a skincare and salon company. The company insists that it had already sent papers off to the U.S. Patent and Trademark Office to secure the name and logo for the mark in question, which it spent a lot of time advertising.
Despite this, Kim’s lawyer, Michael Rhodes, claims that they are within their rights to use the SKKN mark and they are hoping to “smooth things over” with Beauty Concepts, as they’ve “not done anything deserving of legal action”. The ‘Keeping up with the Kardashians’ star has currently deleted all content on the KKW Beauty page apart from a single statement that promises customers an upcoming “new, more modern, elevated, and sustainable brand”.
This is not the first time Kim has encountered struggles over a brand name. Previously, she had to change her shapewear brand’s name from ‘Kimono’ to ‘Skims’ following accusations of cultural appropriation. Kardashian also received a letter from the mayor of Kyoto, Japan, explaining why the meaning of kimono is so important to their culture. Be sure to keep an eye out for further updates regarding the SKKN trade mark dispute, on our Reading Room.
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