The reality television star Kendall Jenner has been hit with a trademark infringement claim concerning the name of her radio programme ÂPizzaboys.Â
The founder of a collective of graffiti artists based in California, who are also known as ÂPizzaboyzzz,Â filed a suit against the New York DJ Daniel Chetrit and Jenner at the US District Court, for the Southern District of New York on April 3rd 2018.
The ÂPizzaboyzzzÂ business includes manufacturing clothes, decorative pins and other various products using the ÂPizzaboyzzzÂ trademark since 2015.
Founded in 2013, the collective soon established a fan base for its art pieces inspired by graffiti according to the claim. Then continuing in 2014 to follow the success with pizza-themed stickers and other collectible items, with an online store opening a year later. They have also opened an Instagram account in alignment with this success under the same name brand, which currently has 47,000 followers.
It is alleged that Chetrit and Jenner have been using the ÂPizzaboyyÂsÂ name in conjunction with a online radio programme, an Instagram account and apparel which are in direct competition with the claimants trademark. It is claimed that Jenner and Chetrit filed two intent-to-use trademark applications for an online radio show and clothing under the name ÂPizzaboys.Â
The claimant submitted that Âalready the internet is rife with complaints by customers who are confused by nearly identical marks, particularly in view of the defendantsÂ efforts.Â He went on to say that JennerÂs use of the name specifically targets his audience by exploiting his Âunique themesÂ and content. Karageuzian believes that consumer confusion will only intensify and his brand will suffer irreparable injury without judicial intervention.
The defendants were seen in 2016 wearing ÂPizzaboysÂ clothing while handing out free pizza from JoeÂs pizza, whose Instagram account links the above image to the claimantÂs Instagram account. Causing further confusion among the claimantÂs and defendants fans.
The defendantsÂ launched their own ÂPizza BoysÂ Instagram account in March this year, using it as a platform to launch their online radio show. The suit also claimed that they have ÂPizza BoyÂ apparel in stock and intend to distribute it by way of sale.
The claimant is seeking injunctive relief and monetary damages.