Instagram has today published a new set of detailed guidelines which aim to protect users of the app against copyright infringement.
The social media giant has indicated that they are soon set to launch a change in how notifications are sent to users. The new changes include a pop up message which will appear during live broadcasts, streams and other posts made on the platform, warning users that they are violating its licensing agreements.
The guidelines provide that where infringement occurs in live posts, the notification will pop up earlier to give users the time to remove/mute the infringing material before Instagram interferes to halt or disrupt the stream.
The new changes also provide whilst Instagram allows its users to post ‘unlimited’ stories in the instance it is a live performance that is being filmed, music and/or videos that are prerecorded and posted onto a main feed will have limitations. To avoid any limitation, Instagram recommends the use of shorter clips of music and advises it users to make the visuals the focal point of the post/video rather than the music.
The post further reiterates that the new guidelines are consistent across live and recorded video on both Facebook and Instagram, and for all types of accounts — i.e. pages, profiles, verified and unverified accounts.
If you have any questions relating to this article or have a query in respect of a copyright matter, contact us today where we would be happy to assist you.