As the presence of social media continues to dominate the world, the level of unpredictability also rises, as copyright law and social media clash. The act of sharing another person’s work on social media can significantly disrupt the rightful copyright owner’s privileges. A noteworthy example of this is when paparazzi take pictures of celebrities and wait for the possibility for them to repost their picture on their Instagram page or other platforms, after which they file for infringement.
Some notable examples include model Gigi Hadid getting sued over reposting a picture of herself, without any license or authorisation. Other high-profile cases included pop-star Katy Perry whom was served with a lawsuit after she reposted a Halloween picture of herself, and designer Marc Jacobs, who tried to repost a picture in order to promote product, however landed himself into a costly legal battle.
One would think high-profile individuals would learn from each other’s mistakes and therefore avoid posting a picture to which they do not possess copyright privileges. The law remains clear in saying that whether the infringement was innocent or intentional, the offender remains liable for the infringement of rights. However, a large number of paparazzi and celebrity cases have been settled outside of the court room, perhaps indicating the copyright owners are aware and expecting of the celebrity to repost their pictures, thus they seek the desired amount directly, in order to avoid a time-consuming legal battle.
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