ICO gets tough with nuisance company

The culprit Home Energy & Lifestyle Management Ltd (HELM) was fined £200,000 after the ICO ruled that it had recklessly broke marketing call regulations. £200,000 is a steep fine but reflects just how badly these guys operated.Â

The head of enforcement Steve Eckersley, said: “This company’s ignorance of the law is beyond belief. It didn’t even bother to find out what the rules were and its badly thought out marketing campaign made people’s lives a misery. The monetary penalty is for a significant amount because of the clear failings of the company, and the number of people affected by its deliberate and unlawful campaign. It should be a warning to other companies to think before they launch into a campaign. Direct marketing campaigns can be run within the law with a little thought and there’s plenty of advice available to companies in the ICO’s website.”

Lets hope so….

432872/helm-monetary-penalty-notice.pdf

share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Recent Articles

How are NFT’s regulated in the UK?

The Financial Conduct Authority (FCA) has not yet provided guidance on NFT’s specifically with regards to regulation in the United Kingdom (UK). However, the FCA