Hasbro to trade mark the smell of Play-Doh

Hasbro is trying to trademark the smell of Play-Doh in the US

It describes Play-Doh’s particular smell as “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough”

It is rare for smells to be successfully trademarked in the US, it is not unheard of as long as it is capable of functioning as a trade mark. Most smells do not meet this ground but Hasbro arguably have a unique smell that has been known to children for generations. A container of Play-Doh was sent to the USPTO as part of the application process.

Hasbro has previously partnered with other companies to develop products that use the Play-Doh scent. In 2008 it worked with Demeter Fragrance Library, which makes and sells fragrances inspired by familiar everyday scents, to create an ‘eau de Play-Doh’ perfume to mark the putty’s 50th anniversary.

Â

share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Recent Articles

Overview of IP rights

The pandemic has caused many businesses to invest in selling their goods or services online. This has meant that many businesses have had to invest

Burberry granted injunction against Baneberry

Multi billion-dollar luxury fashion brand Burberry has been granted a preliminary injunction against Chinese copycat brand Baneberry/ The alleged infringers were discovered when Xinboli Trading