Hasbro brings home the bacon with Peppa Pig owner purchase

Potentially a toddler’s absolute dream, US based toy giant Hasbro has purchased Entertainment One, who is the owner of Kids TV superstar Peppa Pig.

For a cool £3.3 billion, Hasbro has ramped up its involvement in Kids TV.

Also, as part of the deal Hasbro have bought other tv shows, including PJ Masks.

This will have an interesting impact on the UK entertainment figures as Entertainment One was a UK listed company whereas Hasbro is US based.

It will be interesting to see how this will impact the show, as it is watched in over 180 territories and in over 40 languages.

It will only be a matter of time before Peppa picks up the accent!

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