Google under pressure to step up copyright efforts in the US

Copyright, one area of IP, is a hot topic at the moment, with big corporations becoming more accountable for actions of their customers.

Google is the parent company of YouTube who have already made a lot of change to its policy; however, US legislators still have some issues.

Members of the House of Representatives penned an open letter to the CEO of Google, Sundar Pichai, highlighting their concerns and pushing the company to make change.

The key issue they raised is the Content ID system. This system was introduced to allow copyright owners to upload their work, which is used by YouTube to scan and highlight infringing content uploaded by other users.

However, the issue here is that smaller creators that has a smaller catalogue of works are not receiving the benefit of the system and are at risk of infringement.

They urge Google to sit down with them and address the concerns and revise the system.

YouTube and Google are firmly under the copyright spotlight- it will be interesting to see how they react to the criticism.

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