Many of you will be familiar with Gareth Bale’s ‘eleven of hearts’ goal celebration. Bale first used it in a match in 2010 and now that very same celebration has been filed with the UK Intellectual Property Office (UK IPO) as a trade mark by the man himself. According to a leading sports marketing expert, if it is registered successfully he could cash in on a staggering £3million.
According to the UK IPO, Bale’s application has been filed for use on clothing, footwear, headgear and jewellery; leather goods and animal skins hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harnesses and saddlery.
In the UK the trade mark registration process can take anything from four to six months to register. Bale’s application will be examined by examiners and published at the UK IPO. He will be notified whether or not the application is registrable.
The successful registration of the mark will mean that Bale will be able to incorporate the icon into his image rights, cash in on it and become a well-known player who will be identifiable globally because of his trade mark.
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