Dior wins case after Court says that its 5-stripe design is a trade mark

Dior has successfully won its case against a third party that sold counterfeit goods of the famous ‘book tote bag’, first seen back in Dior’s 2018 Spring/Summer collection. The preliminary decision took place in the District Court of Genoa, Italy and held that specific elements of the bag, namely the five horizontal stripes, are capable of indicating a single source of goods.

In a statement, Dior expressed that the five alternating horizontal stripes benefit from “exclusive trade mark protection, making it possible to identify Dior creations independently of the Christian Dior inscription”. Additionally, Dior notes that the preliminary ruling is “significant”, as it enables the brand to commence legal action against any other parties using their signature stripes, even if the brand name is not included.

Dior is also in the midst of filing various trade mark applications for its eyewear, jewellery, bags and clothing in Australia, New Zealand, Canada, Singapore and Thailand. This decision is certainly noteworthy, as it provided the brand with wider protection in instances when the stipes are used without the “Christian Dior” trade mark. This certainly widens the pool of potential parties that may soon end up on the receiving end of a trade mark infringement claim over counterfeit products.

If you have any queries regarding the above article or would require assistance with a trade mark, please do not hesitate to get in touch with a member of our expert solicitor team at Lawdit today.

Tel: 023 8023 5979

E-mail: info@lawdit.co.uk

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