Climate activist Greta Thunberg seeks to trade mark her name and #FridaysForFuture

17 year old climate activist Greta Thunberg seeks to register trade marks in a bid to prevent others from “impersonating” her.

Since 2018, the #FridaysForFuture movement founded by Greta, saw millions of students across the globe take part in protests in an attempt to raise awareness on the action that needs to be taken to tackle growing concerns over climate change.

The teenage activist has said she is also seeking to register ‘Skolstrejk för klimatet’ in addition to her other marks. Skolstrejk för klimatet which translates to “School strike for the climate” in Swedish, is universally recognised as the sign Greta held during her earlier solo protests outside Sweden’s parliament.

In an Instagram photo posted on Wednesday, Greta claimed the reason behind her move to trade mark the names is to prevent other individuals from “impersonating” her and her movement, saying: “My name and the #FridaysForFuture movement are constantly being used for commercial purposes without any consent whatsoever. It happens for instance in marketing, selling of products and people collecting money in my and the movement’s name”.

“Fridays For Future is a global movement founded by me. It belongs to anyone taking part in it, above all the young people. It can — and must — not be used for individual or commercial purposes”, she added.

Although it is unclear as to where Greta will be filing her trade mark, in order to obtain a registered mark in Sweden, she or her legal representatives will need to apply directly to the Swedish Patent and Registration Office. However, as trade marks are territorial and her name and movement are well recognised across the globe, Greta may opt for filing an international trade mark application instead.

International trade mark registrations are governed exclusively by the Madrid Protocol which allows individuals to file a single application and pay one set of fees to gain trade mark protection in up to 122 countries.

If you have any questions relating to this article, or wish to discuss filing your own trade mark, contact us today where we would be happy to assist you.



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