Naming your business after yourself may seem an easy way to build a brand and ensure your brand name is unique.
And it is certainly that but there is a hidden danger if you then decide to part ways with that company.
You can then not use your own name.
James Cochran, a London based chef and participator on the BBC show Great British Menu, has run into just that sort of trouble.
In April this year he left the restaurant ÂJames Cochran EC3Â to open another restaurant also in the city of London.
Following this, it has come to light that the new owners of the namesake restaurant, Rayuela, have created a test website in which they seek to monetise CochranÂs recipes for a subscription recipe plan business linked to the restaurant.
This venture is linked with the registration for the name ÂJames CochranÂ and an image of his face as trade marks in the UK, the three owners of which linked to the restaurantÂs new owner.
A dispute arose with the chef called out the restaurant on Twitter calling the business ÂlowÂ for using his name and face to sell his recipes.
In response, Rayuela, has released a statement in which they state the chef was fully aware of the trade marks applications being made as they were made before he left the company and did not object formally to them.
They also gone on to say that he did make an attempt to buy the trade mark but only for less than it cost to register it.
There has been further cross words exchanged on social media with other chefs jumping in to defend and give their opinion.
What is interesting here is the marks have not been registered by the company, which does murky the waters some what.
It will be interesting to see how this one resolves, Lawdit will keep you up to date.