Chanel hits accessory company with trade mark lawsuit, over iconic logo buttons.

Accessory company Shiver + Duke has just been hit with a lawsuit after “misappropriating” Chanel’s classic interlocking “C” monogram trade mark. As per the claim, it has been stated that the defendants, who describe themselves as a handcrafted and sophisticated accessory line, are taking buttons that display the Chanel logo and are placing them on earrings, bracelets, and necklaces.

The prices of the infringing goods are upwards of $100, which is a significantly lower figure compared to that charged by Chanel for their fashion jewellery. Further, the company has also used the Chanel trade mark to identify the pictured products on their e-commerce website. Chanel is also not the only company whose mark has been infringed upon, as the defendants also replicated goods from Louis Vuitton and Gucci hardware, labelled as ‘designer’ on their website.

After the issue of a cease and desist letter from Chanel’s counsel, only “minor changes to their products and packaging” were made. Shiver + Duke described their products as “reworked” and although the items portray Shiver + Duke markings, Chanel insists it is not enough to “prevent consumers from mistakenly believing that the defendants jewellery originated from Chanel”. The latter company is now seeking monetary damages as well as injunctive relief, with the aims of permanently disabling the defendants from the production and sale of the infringing goods.

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