Catchy slogan? Think about registration to protect it

As well as your brand name and logo, you can register your business’s slogan to ensure it isn’t copied by someone else.

However, this may not be as straightforward as you think.

Registering a trade mark is a simple but effective way of ensuring your hard work and effort that has been put into your business can not be taken away by a copycat.

As part of this, it is important that you register all elements of your brand that are distinctive.

One part of this you need to consider is a slogan. If you have a slogan which customers recognise you from, its important that you keep this from yourself.

To do this, you can register a trade mark application, as you can for your brand name and logo.

However, please be aware that not all slogans can be registered as a trade mark. By their nature, slogans can be descriptive and therefore run the risk of being deemed unsuitable for a trade mark.

No matter what the trade mark is for, it needs to be distinctive and cannot describe the goods your offer. Therefore some slogans will fall foul of this, and will fail to be accepted as a trade mark.

As with everything, you need to be unique and avoid being generic in order to be successful.

If you need assistance to protect your brand, contact our trade mark team today.

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