My Hasan Syed vented his frustration on Twitter – but not by simply tweeting ‘OMG Help’ and to a few followers he decided to buy a promoted tweet to get his message before BA’s followers. His tweet stated: “Don’t fly @BritishAirways. Their customer service is horrendous.”
This way it allowed you to target your message ie just like adwords etc. It soon began trending! and within minutes BA jumped in with:-
“We would like to apologise to the customer for the inconvenience caused. We have been in contact with the customer, and the bag is due to be delivered today.”
Very clever but expect much more of this now.