Apple’s patent, for a “driver handheld computing device lock-out” system, which would block text messaging. AppleÂs filing acknowledges that ÂAs noted in the patent document, however, such a mechanism would be “a significant selling point in the eyes of concerned parents, and it could lead to legislation that would require all handheld computing devices to disable texting while driving.”
As a market leader, Apple could have the power to change the culture behind texting and driving, if it works and is intuitive that would be a very good step. What we find in our research is that thereÂs an addiction here, to texting and using smartphones, itÂs an addiction that is very hard to break even when in the car  it will take some system to help people break that addiction.Â
People are so stupid.
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