Apple’s patent, for a “driver handheld computing device lock-out” system, which would block text messaging. Apple’s filing acknowledges that “As noted in the patent document, however, such a mechanism would be “a significant selling point in the eyes of concerned parents, and it could lead to legislation that would require all handheld computing devices to disable texting while driving.”
As a market leader, Apple could have the power to change the culture behind texting and driving, if it works and is intuitive; that would be a very good step. What we find in our research is that there’s an addiction here, to texting and using smartphones, it’s an addiction that is very hard to break even when in the car — it will take some system to help people break that addiction.”
People are so stupid.