Amazon is getting ready for the busiest time of year when it comes to shopping and given the circumstances surrounding Covid-19, this year consumers are likely to purchase from the comfort of their home. This has led the company to strengthen its efforts in fighting the sale of counterfeit products on its site.
The company announced that their IP Accelerator is now live in Europe, enabling small and medium-sized businesses (SMBs) to obtain trade marks, and protect their intellectual property. Furthermore, the e-commerce giant is connecting those businesses with legal firms, in exchange for a “low cost”. Joining the IP accelerator, however, is completely free. The latter has enabled 6,000 trade mark applications to be submitted to the USPTO, in the U.S. alone.
This effort will be beneficial for many sellers and buyers, as Amazon has struggled with the sale of counterfeit goods through its online market for a while. Although the company has invested in a number of technologies to keep the sale of such goods off their site, it has become apparent a bigger change is needed. Please feel free to head over to our reading room for part 2 of this article.
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