Adidas files lawsuit against Marc Jacobs
Wednesday 8th April 2015, German sportswear giant, Adidas, filed a trademark infringement lawsuit in Oregon against Marc Jacobs International LLC, following the release of Marc Jacobs 4-stripe design, which holds a similar resemblance to Adidas’ iconic 3-stripe design. Adidas claims that Marc Jacobs is attempting to piggyback on the success and popularity created by their own 3-stripe design.
Further claiming the “Marc Jacobs’ use of confusingly similar imitations of Adidas’ 3-stripe mark is likely to deceive, confuse, and mislead purchasers and prospective purchases into believing that the apparel sold by Marc Jacobs is manufactured by, authorised by, or in some manner associated with Adidas, which it is not,”
Adidas claim that the Marc Jacobs clothing range in question particularly shares a similar style as the Adidas Y-3 range which was made in partnership with fashion designer, Yohji Yamamoto.
According to the lawsuit, Adidas Y-3 clothing line and the popular 3-stripe designs has generated billions in revenue since its release – the company argues that they invested millions to promote and create a market for the 3-stripe design, which has global recognition and is known worldwide to be associated with their brand.
Adidas also stated, “By causing a likelihood of confusion, mistake, and deception, Marc Jacobs is inflicting irreparable harm on the goodwill symbolized by the 3-stripe mark and the reputation for quality that it embodies.”
From the lawsuit Adidas is aiming to stop Marc Jacobs from any further use of its 3-stripe design and further push Marc Jacobs to cease manufacturing, distributing, marketing and selling their own 4-stripe design as well as any other items of clothing which would infringe Adidas’ own designs. Furthermore it is likely that Adidas will request an amount of money as a cost for damages and for any profit Marc Jacobs made from the allegedly infringing design.