UK bottled water company ÂLife WaterÂ is suing soft drink giant Pepsi, because the name of PepsiÂs product ÂSoBe LifewaterÂ is too similar to their product name.
Singer AdeleÂs boyfriend, Simon Konecki, started ÂLife WaterÂ in 2006 to generate funding for his charity, Drop4Drop. Life Water provides clean water to developing countries through the sales of their product.
Pepsi responded to this trademark dispute that Life Water is pure water and SoBe Lifewater is a vitamin drink. Pepsi said that they are aware of the ÂLifeÂ trademark in the UK however believe confusion in the market is unlikely given the Âdifferent nature of the productsÂ.
Â Pepsi already sells their products in the US and now they want to register it as a global trademark in other countries. Pepsi say that there are Âno current plansÂ to use SoBe Life Water as a trademark in Britain, but that it will not be ruled out as an option.
Mr Konecki stated that the reason for his distress was that the name ÂLifewater is almost identical to Life Water, and weÂd be incredibly disappointed for anyone to confuse our ethical, charitable and carbon neutral water with one that doesnÂt share those valuesÂ.
In a bid to strike a deal with Pepsi, Mr Konecki proposed allowing Pepsi to use the name if a pledge would be made to make donations from the sales to the charity, Drop4Drop. Pepsi refused this offer.