Celebrity couple Kim Kardashian and Kanye West have filed to trademark their newborn sonÂs name ÂPsalm WestÂ just 14 days after his birth.
The trademark, filed to the United States Patent Office (USPTO), has a total of 16 records filed covering a wide range of goods and services ranging from hair accessories, toys and clothes to, pacifiers, baby bottles and vitamins.
The trademark treatment is nothing new for the celebrity couple. Their three other childrenÂs names, North, Saint and Chicago West are also trademarked.
Other Kardashian clan members such as Khloe and Kourtney Kardashian have also previously filed trademarks for their off springs names.
Psalm West however, is arguably the youngest of celebrity children to have their name trademarked which leaves some to question, why are celebrities seeking to register their childrenÂs names?
There are two key reasons for this. The first is that celebrities tend to seek to register the name of their children because they are using them on products or services that they themselves are promoting. The second reason falls on the celebrity parentsÂ desire to ensure that third parties do not attempt to register the names of their children and prevents others from commercializing it.
In 2013, music mogul Beyonce told Vanity Fair magazine:
ÂPeople wanted to make products based on our childÂs name and you donÂt want anybody trying to benefit off your babyÂs name.Â
If you or your child decide to use his or her name on specific products or for specific services, then you may want to consider protecting and registering your childÂs name as a trademark.Â
If you have any questions relating to trademarks please contact Lawdit solicitors where we would be happy to assist you.