This Directive is aimed at the basic aspects of a system of community-wide regulation and enforcement Â of trademarks. However, wording would suggest it merely approximates a limited number of national Â provisions and does not fully harmonise national trademark laws. Â The Trade Mark Directive sets out the criteria for the marks to be validly registered in respect Â of goods or services. The exclusive rights bestowed on trademark owners allow a trademark owner to Â prevent another party from using a mark that is identical or confusingly similar to the owner’s Â mark on identical or similar goods. Further, a Member State may permit an owner to prevent the use Â of an identical or confusingly similar mark on goods and service that are dissimilar to those of Â the owner if the owner’s trademark has a reputation in the Member State. These may be licensed as Â to some or all of the goods and services for which the trademark is registered and for all or part Â of the relevant member state. Â The Trade Mark Directive generally requires that a trademark must be used in the member state in Â connection with the goods and services within five years after the completion of registration and Â for any five year continuous period. If the trademark is not used, it may be revoked and a later Â mark may not be registered or enforced.
Fashion retailer, Primark, has already established a loyal customer base when it comes to their physical stores. However, as a result of the pandemic, many