Trade Mark law update: The use of the Volvo name in advertisement.

Michael Coyle
September 1, 2009

The Advertising Standards Authority has held in favour of a Volvo dealer that the unauthorsied use of the Volvo name by another dealership should be stopped.

The advertisement read: “Volvo Value ANY MODEL OF NEW/ USED VOLVO SUPPLIED Mount Automotive Solutions. The Volvo Centre “.

The rationale underpinning the decision was that this advertisement would misrepresent to the consumer that the dealer in question was authorized to use the Volvo mark when in fact it wasnÃ¢ÂÂt.

See the full report here

share this Article

Recent Articles

Primark is refusing to join the e-commerce market.

Fashion retailer, Primark, has already established a loyal customer base when it comes to their physical stores. However, as a result of the pandemic, many

Tips for engaging with customers before you launch your e-commerce brand.

Marketing your upcoming business before it has launched is a crucial factor that can set the tone and accelerate your brand’s image. A pre-launch campaign

Bentley Motors vs Bentley Clothing: a trade mark dispute

Back in 2019, a High Court ruling held that luxury car maker, Bentley, had infringed on the rights of Bentley Clothing, a fashion company based

Cypriot business cheesed off after ‘BBQloumi’ trade mark loss

After ups and downs, the Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi has failed to stop a rival protecting the

Need Legal Advice? Book a Free Consultation

Lawdit ® Solicitors is the trading name of Lawdit Solicitors Ltd. Regulated by the Solicitors Regulation Authority of England and Wales.

Southampton Office

Isle of Wight Office

Quick Links

Lawdit ® Solicitors © 2021. All Rights Reserved.

Website by Nosy.Marketing