Nike has just launched a new shoe design in a bid to promote physical fitness for American Indians, a population with high obesity rates.
The ‘Air Native N7’ is designed with a larger foot and has a culturally specific look. The trainer will only be distributed to American Indians.
This is the first time that Nike has designed a shoe for a specific race or ethnicity.
All profits from the sale of the shoe will be reinvested in health programs for tribal lands, where problems with obesity, diabetes and related conditions are near epidemic levels in some tribes.
Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that American Indians have a much wider and taller foot than the average shoe accommodates.
As a result, the Air Native is wider with a larger toe box. The shoe has fewer seams for irritation and a thicker sock liner for comfort.
The design features sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky.